Welcome to Prevention Before Cure (#PBC)

At Prevention Before Cure (#PBC), our mission is clear: to create safe spaces for young people and underserved communities to grow, learn, and thrive mentally, physically, and spiritually. We believe that prevention is the key to lasting change, and we are committed to reducing violence, system involvement, and crisis before it happens. 

Our impact in numbers

Backpacks and school supplies to under-resourced students

450+

Meals to families living on the street or to those incarcerated

350+

200+

Toys distributed to families in disadvantaged neighborhoods

A group of people are posing for a picture in a room

Leadership Team

ABOUT US

Our Mission

PBC leverages a wide range of interventions such as mentorship, educational programming, sports, the arts, wellness, technology, community events, and legal services to break cycles of violence and poverty and create opportunities for at-risk young people.


The PBC team represents a blend of business innovators, community activists, health advocates, those with lived experience and educators, all of whom understand firsthand the challenges our communities face. Their diverse backgrounds give them deep insight into the obstacles we’re tackling and the innovative solutions needed to overcome them.


Together, they bring not only knowledge and skills but a true commitment to creating sustainable, preventative solutions. With a focus on uplifting those in need, we are laying the groundwork for transformative pathways of success, rooted in prevention and hope. Our vision is to create safe spaces for young people to grow, learn, and enable the freedom to dream. 

FAQs

If you have any additional questions or need more information, feel free to reach out to us—our team is here to help!

  • 1. What is Prevention Before Cure (PBC)?

    PBC is a non-profit organization dedicated to providing underserved communities with the resources and access to thrive and prevent system involvement. Our mission is to build community centers and prevent the cycle of violence and poverty by supporting individuals with holistic support to navigate the challenges and inequities in life. 

  • 2. What does PBC stand for?

    PBC stands for Prevention Before Cure. It reflects our core belief that if we can flood disinvested communities and at-risk young people with resources and opportunities, we can support families to be the best version of themselves. 

  • 3. Who is behind PBC?

    Ackquille Pollard (Bobby Shmurda)is the founder and board president of PBC, using his platform and influence to give back to the community. He is joined by a team of entrepreneurs, community activists, educators, those with lived experience, and health advocates, all united by their commitment to creating lasting change.

  • 4. What types of services does PBC offer?

    PBC offers a wide range of services, including:

    • Community centers and resources for underserved communities
    • Entrepreneur, tech, and other guidance
    • Mentorship and career support 
    • Wellness programs
    • Educational opportunities
    • Prevent incarceration and support re-entry
    • Legal support for incarcerated juveniles 

  • 5. What inspired Ackquille (Bobby Shmurda) to start PBC?

    Ackquille Pollard's (Bobby Shmurda) own life experiences growing up in Brooklyn, NY and going to juvenile detention and adult prison inspired him to leverage his story to prevent young people from becoming system involved. He wanted to create a movement that focuses on prevention, flooding disinvested communities with the resources and access to opportunities to thrive. 

  • 6. How does PBC make a difference in communities?

    PBC works directly in underserved communities, as well as in detention centers, providing resources and guidance that address the root causes of inequities and violence. By focusing on prevention, we support individuals to be the best versions of themselves and avoid detention. 

  • 7. Who can benefit from PBC’s programs?

    PBC’s programs are designed to support underserved communities. We partner with a variety of schools, non-profit organizations, governments, departments, and other entities to holistically uplift at-risk young people and families. 

  • 8. How can I get involved with PBC?

    You can get involved by:

    • Donating: Your financial contributions help us expand our services and reach more communities.
    • Partnering: Schools, detention centers, businesses and organizations can collaborate with us to create larger impact.

  • 9. How do I contact PBC for more information?

    You can reach us through our website’s contact form. We’d love to connect and share more about our mission and how you can get involved.

A man in a white shirt is sitting at a table with other people

Bobby Shmurda

Founder of PBC

“Life is about growth and learning from every situation. I treat each day I wake up as a gift because I’ve lost friends and know others who are locked away for life. I’m grateful for even the smallest blessings. When I came home from prison my mission was to return to juvenile detention to talk to the kids, to show them there’s hope and other opportunities. Change begins with the next generation- prevention is the first step.”


- Ackquille Pollard (Bobby Shmurda)