About our organization

Prevention Before Cure (PBC) was founded with one powerful goal in mind: to uplift underserved communities by providing the resources needed to thrive and prevent system involvement. Spearheaded by Ackquille Pollard (Bobby Shmurda), along with a dedicated team of leaders from diverse backgrounds, PBC is a movement focused on change.


Our approach is holistic, addressing mental, physical, and spiritual well-being. We partner with communities, schools, governments, detention centers, and local organizations to offer a range of support services, including mentorship, educational opportunities, wellness programs, and legal assistance.


At PBC, we are more than just a support system—we are a community committed to creating brighter futures and stronger foundations for those who need it most.

Our impact in numbers

Backpacks and school supplies to under-resourced students

450+

Meals to families living on the street or to those incarcerated

350+

200+

Toys distributed to families in disadvantaged neighborhoods

Our Board members

A man wearing a hat and a coat is smiling in front of a wall of pink flowers.

Ackquille A. Pollard

Entrepreneur, Artist, Influencer, Founder and Board President of PBC

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Eli Taylor-Lemire

Co-Founder of POSH

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A woman in a white lab coat is smiling in front of a white van.

Tisha Rowe

Entrepreneur, Founder, Physician

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Steve Pomie

Consultant - Senior Advisor  

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A woman in a blue dress is smiling for the camera.
A woman wearing a green scarf and gold earrings is smiling for the camera.
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Our mission

At Prevention Before Cure (PBC), our mission is to support underserved communities by providing the tools, resources, and access needed to thrive. We focus on proactive solutions that address the root causes of violence, detention and inequity—so individuals can build sustainable, successful futures. Our goal is to create lasting change by offering hope, guidance, and opportunities for those most at-risk of becoming system involved.